Card Magnifier 104666

Choose Branding/Decoration:

• Specific Colour Print   60mm × 15mm.

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  Pad Print

  Pad printing uses a silicone pad to transfer an image to a product from a laser etched printing plate. It is one of the most popular and affordable ways of branding promotional products due to its ability to reproduce images on uneven or curved products and print multiple colours in a single pass.

  Advantages

  • Ideal for printing on curved or uneven products.
  • Close PMS matches are possible on white or light coloured products.
  • Metallic gold and silver is available.

  Limitations

  • Halftones cannot be consistently reproduced.
  • The size of branding areas is limited on curved surfaces.
  • Unable to print variable data.
  • Close PMS matches are more difficult on darker products and will only be approximate.
  • Minor print distortion may occur on uneven or curved surfaces.
  • Pad print inks require a curing period before the product can be shipped.
  • A set up charge is required for each colour to be printed.

  Artwork Requirements

  • Artwork should be supplied in vector format.

  (Colours)

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  • 2
  • 3
  • 4

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• Full Colour Print (Direct Digital)   82mm × 20mm.

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  Direct Digital

  Direct to product digital printing involves the transfer of ink directly from the print heads of an inkjet machine to the product and can be used to produce both spot colour and full colour branding on flat or slightly curved surfaces.

  Advantages

  • Ideal for printing dark coloured products as a layer of white ink can be printed under the artwork.
  • Can print variable data including individual names.
  • Only one set up charge is required irrespective of the number of print colours.
  • Instant drying so products can be shipped immediately.
  • Offers larger print areas on many products and can print very close to the edge of flat products.

  Limitations

  • Only approximate PMS colours can be reproduced.
  • Some colours cannot be reproduced including metallic silver and gold.
  • The size of branding areas is limited on curved surfaces.
  • Larger print areas tend to be more expensive.

  Artwork Requirements

  • Artwork can be supplied in either vector or bitmap format.
  • Bleed of 3mm should be added to the artwork if it bleeds off the product (the image goes to the edge).
• Personalisation (per line)   Please also choose Direct Digital

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  Personalisation

  Personalisation provides the ability to individually name each product, so creating a unique, personalised gift.

  Advantages

  • Instant connection with the product.
  • Can add numbers as well as names, etc.

  Limitations

  • Not all products can be personalised as it depends on the branding method(s) available.
  • Text only.
  • Multiple lines of text may incur extra costs.

  Artwork Requirements

  • List of names
  • Font required (if any)

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